Overview: Creative campaign developed in partnership with Sky and Reach PLC to promote Sky 1’s flagship comedy drama You, Me and the Apocalypse. The launch of a new flagship television series required an attention-grabbing campaign that could introduce the show’s tone and narrative while generating excitement across digital media and editorial platforms.
My Role: Art Director and Design Lead, responsible for developing the visual direction of the campaign and delivering creative assets across campaign touchpoints.
Approach: Focused on translating the series’ dramatic and comedic tone into bold, engaging visuals that could perform across editorial environments and digital marketing placements.
Solution: Developed campaign creative and visual assets for the partnership campaign, ensuring the design aligned with Sky’s brand while capturing the distinctive identity of the show.
Impact: The campaign received industry recognition, winning a Drum Marketing Award for Content Marketing, highlighting the success of the creative partnership and campaign execution.The campaign received industry recognition, winning a Drum Marketing Award for Content Marketing, highlighting the success of the creative partnership and campaign execution.
My Role: Art Director and Design Lead, responsible for developing the visual direction of the campaign and delivering creative assets across campaign touchpoints.
Approach: Focused on translating the series’ dramatic and comedic tone into bold, engaging visuals that could perform across editorial environments and digital marketing placements.
Solution: Developed campaign creative and visual assets for the partnership campaign, ensuring the design aligned with Sky’s brand while capturing the distinctive identity of the show.
Impact: The campaign received industry recognition, winning a Drum Marketing Award for Content Marketing, highlighting the success of the creative partnership and campaign execution.The campaign received industry recognition, winning a Drum Marketing Award for Content Marketing, highlighting the success of the creative partnership and campaign execution.
