The Independent Selling Page
UI/UX and Art Direction
UI/UX and Art Direction
ROLE: I led the UI for The Independent subscription selling page, working closely with UX to conduct user feedback workshops and use the results to improve our user experience. I developed user flows for mobile, tablet, and desktop, creating components and updating our internal design system to ensure consistency over all breakpoints.
I was also responsible for leading the visual strategy for marketing, so I also designed the top banner slot. This creative was also used for a seasonal subscription brand campaign, including paid media, social media, and display. We use Piano implementation to test components and CTAs for continuous improvements and performance.
I was also responsible for leading the visual strategy for marketing, so I also designed the top banner slot. This creative was also used for a seasonal subscription brand campaign, including paid media, social media, and display. We use Piano implementation to test components and CTAs for continuous improvements and performance.
