The Independent Selling Page
UI/UX and Art Direction
UI/UX and Art Direction
Overview: Design work supporting The Independent’s subscription acquisition journey as the publication transitioned to a digital-first model. The existing subscription experience lacked clarity and consistency across devices, creating friction in the user journey.
My Role: Contributed to the design of the subscription platform, focusing on UI design and visual hierarchy.
Approach: Simplified the subscription journey and aligned the experience with The Independent’s design system.
Solution: Created modular interface components and responsive layouts that supported clearer messaging and a more streamlined subscription flow.
Impact: Improved the clarity of the subscription journey and supported digital subscription growth by over 10%.
My Role: Contributed to the design of the subscription platform, focusing on UI design and visual hierarchy.
Approach: Simplified the subscription journey and aligned the experience with The Independent’s design system.
Solution: Created modular interface components and responsive layouts that supported clearer messaging and a more streamlined subscription flow.
Impact: Improved the clarity of the subscription journey and supported digital subscription growth by over 10%.
