Independent Premium brand offer campaign
Art director and design lead
Art director and design lead
ROLE: I led the design of this subscription campaign from concept to completion across web, digital, and social ensuring consistency across all touch points. I worked closely with the Head of Marketing and Marketing team to create variations of our social videos to A/B test, collecting data on which formats drove higher click rates and conversions. This campaign drove a significant uplift in subscriptions, with the offer creative outperforming the copy variant.
