The Independent Contributions Landing Page
UI/UX and Art Direction
UI/UX and Art Direction
Overview: Redesign of The Independent’s contributions landing page to better communicate the value of supporting independent journalism. The existing page lacked clear storytelling and did not effectively encourage readers to contribute.
My Role: Led the visual design of the new landing page in collaboration with a UX designer.
Approach: Focused on strengthening editorial storytelling and improving content hierarchy to guide users through the experience.
Solution: Designed a responsive landing page featuring strong imagery, clearer messaging and integrated contribution prompts.
Impact: Improved engagement with messaging and strengthened the connection between readers and the publication. Increased contributions significantly.
My Role: Led the visual design of the new landing page in collaboration with a UX designer.
Approach: Focused on strengthening editorial storytelling and improving content hierarchy to guide users through the experience.
Solution: Designed a responsive landing page featuring strong imagery, clearer messaging and integrated contribution prompts.
Impact: Improved engagement with messaging and strengthened the connection between readers and the publication. Increased contributions significantly.
