Experian Consumer Services Brand Sheet: Key Elements at a Glance
Overview: Developed a brand expression guide for Experian Consumer Services, enabling marketing teams to scale campaigns while maintaining consistency across digital channels.
My role: Led the visual development of the brand expression guide, working with marketing leadership to define scalable design principles.
Approach: Balanced brand governance with creative flexibility by expanding the colour palette and establishing clear visual rules for marketing environments.
Solution: Created a modular brand system, including colour, layout, and asset frameworks for use across digital channels.
Impact: Developed a brand expression guide for Experian Consumer Services, enabling marketing teams to scale campaigns while maintaining consistency across digital channels.
My role: Led the visual development of the brand expression guide, working with marketing leadership to define scalable design principles.
Approach: Balanced brand governance with creative flexibility by expanding the colour palette and establishing clear visual rules for marketing environments.
Solution: Created a modular brand system, including colour, layout, and asset frameworks for use across digital channels.
Impact: Developed a brand expression guide for Experian Consumer Services, enabling marketing teams to scale campaigns while maintaining consistency across digital channels.
Experian Expression Guide:
