Experian Brand Expression Guide
Art Direction | Brand Design
Art Direction | Brand Design
ROLE: Working with the CMO we have explored and delivered a fresh and modern creative execution for the brand. This has included colour research, which I led, to introduce a new colour into the global brand colour palette, to ensure the palette had contrast and still felt on brand. We have developed a suite of display, Email, and social assets that are being tested to ensure our new design resonates with our audience with a test-and-learn mindset. We are also developing a photography brand style, which hooks into the boldness of the brand palette but creates warmth and engages the audience.
