Social Video
Cross Platform Impact
The Independent needed a cross-platform campaign to drive subscriptions, spanning web, social and paid media
The Independent needed a cross-platform campaign to drive subscriptions, spanning web, social and paid media
Working closely with the Head of Marketing and Marketing Manager, I led all creative asset production across every channel, ensuring a cohesive visual identity from paid ads through to organic social.
The result: The campaign drove a 3% increase in subscription sign-ups within the first month.
