The Independent subscriptions campaign
Skin and billboard ad.
Billboard, MPU and email banner used in subscription campaign.
Social Video
Social Video
The situation: The Independent needed a cross-platform campaign to drive subscriptions, spanning web, social and paid media
The approach: Working closely with the Head of Marketing and Marketing Manager, I led all creative asset production across every channel, ensuring a cohesive visual identity from paid ads through to organic social
The result: The campaign drove a 5% increase in subscription sign-ups within the first month