The Independent subscriptions campaign
Lead Designer and art director
Lead Designer and art director
Billboard, MPU and email banner used in subscription campaign.
Skin and billboard ad.
Social Video
Social Video
Role: I was responsible for creating all assets across web and social media, including paid media. Collaborating closely with the Head of Marketing and the Marketing Manager, I produced a cross-platform campaign to promote The Independent subscription service.
Results: The campaign achieved success, driving a 10% increase in subscription sign-ups within the first month. The cohesive visual style and engaging content significantly boosted brand awareness and user engagement across all platforms. Additionally, the animated video received positive feedback for its creativity and effectiveness in storytelling.
