Independent Premium content cards used across the campaign.
Paid media ads in three formats.
Paid media ads in three formats.
Paid media ads in three formats.
Overview
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The task: Drive subscriptions with one campaign across web, social and paid media.
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The task: Drive subscriptions with one campaign across web, social and paid media.
What I did: Working closely with the Head of Marketing and the Marketing Manager, I led all creative asset production across every channel, from paid ads through to organic social, so the campaign looked like one brand wherever people saw it.
Decisions:
• One look everywhere: the same red, the same front page and the same layout across ads, social and video.
• Show the product: the ads use real front pages and article cards, so people can see what they'd be subscribing to.
• Built for each platform: the same idea, resized and reworked for each format.
• One look everywhere: the same red, the same front page and the same layout across ads, social and video.
• Show the product: the ads use real front pages and article cards, so people can see what they'd be subscribing to.
• Built for each platform: the same idea, resized and reworked for each format.
The result: The campaign drove a 8% increase in subscription sign-ups within the first month.
Social Video
