Re-design and creation of Pride Of Britain brand logo
Event trophy based on original logo
Overview: Pride of Britain needed an identity that could work seamlessly across television, live events, marketing and sponsorship. I led the redesign of the brand, creating a flexible visual system that could scale across every audience touchpoint while preserving the prestige and emotion of one of the UK’s most recognised awards.
My Role: Led the creative direction and design of the new Pride of Britain identity, developing the logo, visual language and brand guidelines for use across broadcast, events and marketing.
Approach: Designed a flexible identity system that balanced heritage with modernity, ensuring the brand remained instantly recognisable while performing consistently across digital, print, environmental graphics and live production.
Solution: Created a complete brand identity system centred around a refined butterfly marque, expanded colour palette, typography and supporting visual assets. The system was designed to scale effortlessly across television graphics, event staging, social campaigns, vehicle livery, sponsor materials and promotional communications, giving Pride of Britain a cohesive identity across every touchpoint.
Solution: Delivered a scalable identity system that unified the Pride of Britain brand across broadcast, live events and marketing. The identity continued to be used across subsequent awards, sponsorship activity and national campaigns, demonstrating the longevity and flexibility of the design system.
My Role: Led the creative direction and design of the new Pride of Britain identity, developing the logo, visual language and brand guidelines for use across broadcast, events and marketing.
Approach: Designed a flexible identity system that balanced heritage with modernity, ensuring the brand remained instantly recognisable while performing consistently across digital, print, environmental graphics and live production.
Solution: Created a complete brand identity system centred around a refined butterfly marque, expanded colour palette, typography and supporting visual assets. The system was designed to scale effortlessly across television graphics, event staging, social campaigns, vehicle livery, sponsor materials and promotional communications, giving Pride of Britain a cohesive identity across every touchpoint.
Solution: Delivered a scalable identity system that unified the Pride of Britain brand across broadcast, live events and marketing. The identity continued to be used across subsequent awards, sponsorship activity and national campaigns, demonstrating the longevity and flexibility of the design system.
Totem design used at Pride Of Britain event
Mini Cooper wrap design used in Pride of Britain tour 2017
Social posts capturing branded assets at the main event
Bus wrap design for 2016 tour
Mini cooper wrap design for 2017 tour
Branding board design for main event
