Created this sizzle to bring together a defining brand moment for Premier Inn's You Know What You're Getting campaign. Campaign led by Leo UK, with collaboration from the Premier Inn in-house team.
What we did
Overview: As Lead Designer, I led the internal creative direction for the evolution of the Premier Inn brand, partnering with Leo UK and Dalton Maag to develop a bespoke typeface and refreshed visual identity. The thinking behind the bespoke typeface is explored in more detail in a separate case study.
My Role: Worked closely with stakeholders throughout the project, shaping a scalable identity system that could be applied consistently across digital, CRM, campaigns and print.
Approach: Inspired by Premier Inn’s ‘sunset to sunrise’ promise, the identity introduced a bespoke typeface, refreshed graphics and a flexible visual system designed to scale across every customer touchpoint.
Impact: Established a scalable brand identity that strengthened consistency across channels and provided a foundation for future campaigns.
Overview: As Lead Designer, I led the internal creative direction for the evolution of the Premier Inn brand, partnering with Leo UK and Dalton Maag to develop a bespoke typeface and refreshed visual identity. The thinking behind the bespoke typeface is explored in more detail in a separate case study.
My Role: Worked closely with stakeholders throughout the project, shaping a scalable identity system that could be applied consistently across digital, CRM, campaigns and print.
Approach: Inspired by Premier Inn’s ‘sunset to sunrise’ promise, the identity introduced a bespoke typeface, refreshed graphics and a flexible visual system designed to scale across every customer touchpoint.
Impact: Established a scalable brand identity that strengthened consistency across channels and provided a foundation for future campaigns.
Using Adobe Firefly, I transformed existing brand imagery by adding dynamic camera movement and extending scenes with Premier Inn's sunset gradient. This helped create more engaging, premium visuals while strengthening brand recognition and consistency across the campaign.
A selection of refreshed email communications and the hotel booking experience, reimagined in the new brand identity. The updates improve visual consistency, strengthen hierarchy and UX, and create a more engaging customer journey, supporting increased interaction, conversion and brand recognition.
