Overview: The existing Credit Score Dial made it difficult for customers to understand their progress and used visual cues that could reinforce negative perceptions.
Role: Led the end-to-end redesign, partnering with research, product and marketing teams to define the strategy, experience and rollout.
Solution: Created a more accurate and transparent scoring experience, improving visibility of progress and introducing a supportive colour system. Designed as a scalable component across product and marketing channels.
Impact: Improved customer understanding, reduced service centre enquiries and delivered a more consistent cross-channel experience.
