A bespoke font I drew in oil, photographed and vectorised, used across print and digital.
Album campaign
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The idea: The album was activist, so working alongside the ECD I established a concept that oil is an activist material, and built the campaign around it.
What I did: I drew letters in oil, photographed them, and traced them in Illustrator to make a font. I curated it in vector format and turned it into a usable asset, which runs across all the album's assets and creative execution. I took the same concept into the photoshoot, where I drew on the model and assisted the ECD, who directed. I also designed the logo and the final print and digital assets.
How the font was made: letters drawn in oil → photographed → traced in Illustrator → curated as a vector font → used across all assets.
Decisions:
• Concept first: oil as an activist material gave the whole campaign one idea to follow.
• One idea in every format: the same hand-drawn lettering runs through the final artwork, print and digital.
• The concept carried into the photography: I drew on the model, so the shoot and the typeface belong together.
• Concept first: oil as an activist material gave the whole campaign one idea to follow.
• One idea in every format: the same hand-drawn lettering runs through the final artwork, print and digital.
• The concept carried into the photography: I drew on the model, so the shoot and the typeface belong together.
Lettering drawn on the model for the album artwork.
Logo, final print and digital assets, and model styling on the shoot.
Art direction support on campaign photography
